Does your business have a website, but it just doesn't seem like anybody is finding it? Do you want to know what you can do to get your website to show up in search engines?
Fewer people are using phonebooks to find local businesses. When someone wants to buy something that you offer, they are most likely to hit up search engines like Google, Bing, and Yahoo to find what they are looking for. Even their GPS navigation system looks for you on the web if they want to know about nearby restaurants. If you can't be found there, it's almost like you don't even exist.
Having a presence on Facebook is now more important than ever! Bing has begun integrating what your friends on Facebook like into their search results. Unlike Google's integration with social media, it doesn't seem to impact your ranking on Bing. However, it does add votes of confidence enticing more users to click the link in the search results.
Facebook is geared more toward networking with friends and family. If you want to network with professionals, including many great connections at Fortune 100 companies, then you need to be on LinkedIn.
A LinkedIn profile is becoming indispensible in the modern job market. Some employers might look at your profile as an extension of your résumé. Others might even recruit you for employment through the site. Either way, LinkedIn is a great avenue for self-marketing.