I admit, I'm not much of a reader. Well, I take that back. I'm not much of a book reader. The super-dry stuff that people automatically hate like laws and the court cases that interpret them are pretty enjoyable for me. In fact, there's some cool little gems in a lot of them, especially when you come across a certain Supreme Court Justice that has no problem making sarcastic remarks in response to a lawyer's oral argument.
The beginning of a fresh new year. This is a time where many review the goals and resolutions they set for themselves last year, note their success or failure, and set new goals and resolutions.
2010 In Review
While I don't recall my resolutions for 2010 (as most people forget them by January 2nd), I did have two goals. I met one successfully, while I came up short on the other.
Many small businesses in small towns don't quite grasp how much return on investment an online presence will actually provide. Because their main target customers are the kind that walk through the door, they might see a website or other online presence as something extra and unnecessary.
If you have had a website on the web for any reasonable period of time, you have probably experienced what many refer to as "downtime". You might be reviewing your website or adding content, and suddenly your website just seems to disappear. Or maybe you've received a phone call because one of your ads directed people to your website for a "special deal", but people couldn't access your site.
Here are some quick tips to help you get through what might seem like the end of the world (in that moment).
With nearly every search on Google having some localization tied to it, it's extremely important that your business ranks highly on Google for those local searches of your products or services.