Blogs

It's a debate that seems to never end. Drupal or WordPress? WordPress or Drupal? To me, the answer is simple: Drupal.

Don't get me wrong, WordPress works great out of the box for blogs and static websites. It has a very well refined user interface and comes complete with a WYSIWYG editor out of the box. What turns most people off from Drupal is the rather clunky interface and lack of WYSIWYG editor out of the box.

You've realized that blogging is an excellent way to enhance your website's search engine rankings, but it's not performing as you expected. What you need is traffic, and in the noise that is the Internet, traffic can be hard to come by. However, you can use Twitter to drive traffic to your blog (and hopefully result in some conversions). Here's how to make that happen.

So you've created a Page on Facebook for your business, but it isn't really generating any activity. You might have even had a friend or two ask you how come they never see any posts. You scratch your head and ask yourself the same question.

The most likely culprit: you might not be allowing comments, likes, or your Fans to do anything on your Page. You might be treating it as a bullhorn instead of a conversation. While this isn't the only reason, the information I have to share with you applies to everyone.

It's pretty well known that a blog can do two things for your business. First, it provides an excellent opportunity to present fresh content on a regular basis (and just as you like fresh vegetables, search engines LOVE fresh content). Second, it provides an excellent opportunity to interact with your customers.

However, it takes a little bit of skill and determination to make the most of these opportunities. In this post, I aim to help you take the right steps to ensure successful blogging.

About a month ago, I talked about how small businesses could make Foursquare work for them. Now I want to give a little focus to non-profit organizations who might be wondering how to use this tool in their social media arsenal.