Brian Altenhofel's blog

How to Make More Sales This Holiday Season

ChannelAdvisor is out with a white paper on the results of their 2010 Consumer Shopping Habits Survey, and you will love the results.

Make Your Social Media Efforts Successful for Your Business

While many businesses are looking at social media as a viable piece of their marketing package, it is still very common for these businesses to enter this realm without thinking about how they are going to actually implement it. Many of these businesses try to treat social media for their business the same as they treat it for their personal profiles. That will not work.

Need a Job? Get LinkedIn

This post wraps up my series this week on why you need to get your social media profiles in order before you go job hunting. First, we talked about cleaning up Facebook. Wednesday, we talked about watching what you tweet. Today, we will make sure that you have your LinkedIn profile ready.

Need a Job? Watch What You Tweet

Monday, I wrote about why you should make sure that your Facebook profile is presentable to a potential employer just in case he chooses to search for you online. Along those same lines, you need to make sure that your tweets on Twitter won't cause your potential new boss to change his mind.

Learn to Harness the Power of Social Media for Your Business!

Are you a small business owner looking for a cost-effective way to market your business? Has your marketing budget taken a hit during the recession? Do you want to connect with your customers?

Using Facebook, Twitter, and other social networks effectively to promote your business can seem difficult. But when you are armed with the knowledge of how to use these new forms of media, you possess the power to harness them to your advantage.

Need a Job? Clean Up Your Facebook

With unemployment rates through the roof (for various reasons), it can seem like a daunting task to find a job in the current market. Want to get an advantage over the other applicants? Then you better make sure that your online profiles are clean, starting with Facebook.

Enhance Your Gmail Productivity with Multiple Inboxes

If you're a fan of Inbox Zero, meaning that you try to keep your inbox as clear and non-distracting as possible through the use of filters and quick archiving, you've probably run into the issue of accidentally archiving a client's email. You don't look at the folders for a while and then realize the mistake. How can you avoid this in the future?

Managing Your Facebook Page

If you set up a Facebook Page for your small business or non-profit, you will eventually have fans begin posting comments to your wall posts or directly to your wall. Of course, that will only happen if you set up your Page correctly to allow fans to post such things. If you haven't, I suggest you read a little bit about how fan interaction influences EdgeRank.

LinkedIn Phishing Scam Alert

I have been receiving a lot of invitations to connect recently that are fake. What they all have in common (so far) is that the "connection" claims to be a Colleague at Interbrand. I also just received one today that looked like a reminder that you have many unread messages in your LinkedIn Inbox.

I personally have not clicked these because I have a habit of going directly to the website myself. I suggest that you do the same.

August 23: You Will Lose 30% of Your Marketing Space on Facebook

Facebook previously announced that they would be reducing the width of custom application tabs on Pages and removing the popular Boxes feature. Last week, they posted the following announcement:

Based on feedback from developers, we have committed to the following plans to ensure a smooth transition:

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