seo

It seems that Search Engine Optimization (SEO) has become the buzz over the last few years, and for good reasons. However, not all businesses need SEO services for their website. But how do you know if you need SEO?

There are a couple of things you need to consider about your website prior to contracting with anyone for SEO services. The first is whether your website is really a way that converting customers find you. That may sound counter-intuitive as SEO is supposed to help people find you online.

Having a presence on Facebook is now more important than ever! Bing has begun integrating what your friends on Facebook like into their search results. Unlike Google's integration with social media, it doesn't seem to impact your ranking on Bing. However, it does add votes of confidence enticing more users to click the link in the search results.

Many small businesses in small towns don't quite grasp how much return on investment an online presence will actually provide. Because their main target customers are the kind that walk through the door, they might see a website or other online presence as something extra and unnecessary.

You've probably seen Google Instant Previews on your searches. These show up when you click the magnifying glass next to a search result and show you a preview of where the link will take you. According to Google, 1 in 20 searchers are more likely to be satisified with the results they click.

How often do you Google yourself? More importantly, how often do other people Google you?

Reputation management is about controlling what shows up in the search results when someone searches for you. It's about getting content you control to dominate the first few pages of search results. This can seem like a daunting task, but in reality it's quite simple to get started. Unless the current results are dominated by negative (and perhaps false) information, there is no need in hiring one of those reputation management firms you hear about on the radio.