It's been a little over a month since Google+ launched, and I've been using it quite a bit during that time. I thought I'd offer my thoughts on the new social media site from Google.
The Bad: Invite-Only
I just want to get this part out of the way first. For a social network to thrive, people need to be able to freely use it and their connections need to be able to freely join. The invite-only atmosphere continues to turn off many new users simply because Google+ is useless without people you know on it.
When it comes to internet marketing, Facebook is easy. The key is keeping people interested enough in your Page to actually see your Page. But how do you go about doing that?
One of the best ways to get people to interact more with your Page is to ask your fans questions. There are now two ways to do this.
Google has finally played a decent hand in its social media endeavors. Google announced the "+1" button, which is similar to Facebook's "Like" button. This gives users the ability to cast a vote of confidence that will appears on search engine results pages. Try it out, now!
There's a new study out that looked for a link between credibility and personal posts in social media. In this study, a special Twitter feed was set up for three groups of students to follow under the impression that it was their professor. One group got all personal tweets, another got all academic tweets, and the third group got a mix.
Having a presence on Facebook is now more important than ever! Bing has begun integrating what your friends on Facebook like into their search results. Unlike Google's integration with social media, it doesn't seem to impact your ranking on Bing. However, it does add votes of confidence enticing more users to click the link in the search results.
Facebook is geared more toward networking with friends and family. If you want to network with professionals, including many great connections at Fortune 100 companies, then you need to be on LinkedIn.
A LinkedIn profile is becoming indispensible in the modern job market. Some employers might look at your profile as an extension of your résumé. Others might even recruit you for employment through the site. Either way, LinkedIn is a great avenue for self-marketing.
Well, Facebook's making more changes. The most recent? The layout of Pages is changing to match that of the profiles. If you've merged your Facebook Page with your Facebook Place, then you already have a good idea of the layout.
I got prompted just a few minutes ago to take the tour. Here's a preview for you.
Are you currently searching for a job? Are your applications seemingly being turned down for no obvious reason? Do you wonder if your employer might be able to see evidence of the crazy stuff you did while you were trashed last weekend?