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Maximize Your Small Business on Twitter

Submitted by Brian Altenhofel on November 1, 2010 - 8:28am

For many small businesses, Twitter seems to be more difficult to use than Facebook. For the most part, Twitter forces you to say what you need to say within 140 characters. That seems to intimidate some small business owners.

But sometimes, the best way past a road block is a few ideas to act as seeds that you can grow into what works for you. So here's some ideas for you.

Need a Job? Watch What You Tweet

Submitted by Brian Altenhofel on August 25, 2010 - 9:00am

Monday, I wrote about why you should make sure that your Facebook profile is presentable to a potential employer just in case he chooses to search for you online. Along those same lines, you need to make sure that your tweets on Twitter won't cause your potential new boss to change his mind.

Learn to Harness the Power of Social Media for Your Business!

Submitted by Brian Altenhofel on August 24, 2010 - 9:00am

Are you a small business owner looking for a cost-effective way to market your business? Has your marketing budget taken a hit during the recession? Do you want to connect with your customers?

Using Facebook, Twitter, and other social networks effectively to promote your business can seem difficult. But when you are armed with the knowledge of how to use these new forms of media, you possess the power to harness them to your advantage.

Social Media Gives Your Local Business the Advantage

Submitted by Brian Altenhofel on August 9, 2010 - 9:00am

Is your local small business trying to compete with the national big brands? It can seem daunting given their immensely larger marketing budget, but your small business can gain an advantage over the national brand by using social media.

Drive Traffic to Your Blog Using Twitter

Submitted by Brian Altenhofel on July 27, 2010 - 10:00am

You've realized that blogging is an excellent way to enhance your website's search engine rankings, but it's not performing as you expected. What you need is traffic, and in the noise that is the Internet, traffic can be hard to come by. However, you can use Twitter to drive traffic to your blog (and hopefully result in some conversions). Here's how to make that happen.

Avoid These Costly Mistakes on Twitter

Submitted by Brian Altenhofel on July 20, 2010 - 9:00am

All too often, a business looks at Twitter as an easy way to harness the power of social media without actually taking the time to think about what is involved. Sure, it is quick, easy, and free to set up a Twitter account, but it is difficult to really make the most of it. Here are some costly mistakes that you should avoid on Twitter.

Update Your Facebook Page Through Twitter

Submitted by Brian Altenhofel on July 7, 2010 - 9:00am

If you've set up Twitter and Facebook profiles for your business and have used them for any length of time, you may be getting annoyed at the constant hassle of changing from one service to the next to post the same update or link.  Why not link them together?

It is really easy to do, both the right way and the wrong way.  It might be tempting to just use Twitter's Facebook app so that you can send updates to Twitter from Facebook, but this leaves an ugly fb.me short URL linking back to your Facebook page.  This can get really annoying really fast.

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